Consumers make purchasing decisions all the time based on the 4 P's of marketing. Apple is a great example here. In terms of product, Apple's Iphone has consistently filled the void of "what do consumers need?". For place, Apple's "boutique-ish" type stores have allowed for a more personal experience for those in store shoppers, and their al a carte style of online shopping when purchasing an Iphone online has made consumers feel as though they are getting exactly what they are looking for. For price, Apple's Iphone is generally more expensive than it's competition, but they are able to excel with a higher price point as they've established themselves as the superior brand. In terms of promotion, let's face it, Apple advertises all over the place, mostly digitally now. Commercials, digital ads on platforms like Facebook and Instagram, as well as ads within games and other mobile apps that customers use.

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