1. Use the consumer decision process model to describe a recent purchase that you have made.

2. Describe how you would categorize the problem-solving solution process. why do you categorize in this way.

3.There are many internal and external factors that influence buying decision. describe the impact of 5 of these on your decision- making process for your recent purchase.

4.Describe the activities that marketing team for the product you purchase undertook that influenced your purchase decision.