1. Walt Disney created the Disney brand from humble beginnings based on his love of drawing and animation. The Walt Disney Company has since expanded successfully into a global entertainment and media brand. Using the internet, research the components that make up the Disney brand and discuss how The Walt Disney Company has expanded its product mix 2. Describe the stages of the product life cycle and how marketing strategies change during a product's life cycle 3. Alicia is a self-employed hair stylist who owns her own salon. She has asked you to consult with her on how to generate more revenue. Using the price adjustment strat- egies discussed in the chapter, advise Alicia on her op- tions to increase overall sales 4. According to a Nielsen Global Survey, consumers are more likely to support companies that they perceive as socially responsible. Find three examples of advertise- ments that incorporate socially responsible marketing messages. Do these advertisements increase your likeli- hood of buying from the company sponsoring them? Explain. 5. Discuss the benefits of direct and digital marketing to buyers and sellers