1. What advice would you give to John about developing his business through more effective marketing?

2. Perform the SWOT for Beckett.

3. Develop the Marketing Mix for Beckett.

4. Explain with reasons the Porter's generic strategies you would suggest for Beckett.

5. Suggest the marketing strategies that John should use to market his Organic vegetables since this is a new and upcoming area of business? Bring out the advantages and disadvantages of the strategy.

6. Bring out the appropriate strategy that you would suggest if this company is to start marketing its products in your home country?Explain with reasons by Performing the PESTLE analysis for your home country.

7. What in your opinion are the pros and cons that an organization of this type usually need to face? When they enter emerging markets?

8. What should be Beckett's target markets for sustained growth?

9. What are the different innovations that Beckett could think of introducing to his business?