Question
A fashion company adopted centralized strategies for its R&D, marketing, and production. However, the strategy proved ineffective as the company could not attract enough customers
A fashion company adopted centralized strategies for its R&D, marketing, and production. However, the strategy proved ineffective as the company could not attract enough customers in the international market. As a response, the company decided to decentralize functions so that products, marketing, and operations could be adjusted according to the local country's customer tastes and preferences. Based on this information, which of the following options is correct about change in its strategy?
a.
It is a change from global strategy to multidomestic strategy
b.
It is a change from multidomestic strategy to global strategy
c.
It is a change from global strategy to transnational strategy
d.
It is a change from multidomestic strategy to international strategy
A manufacturing company provided extensive training to its general staff and developed potential managers in accordance with future business requirements. Additionally, it fostered a culture of quality, innovation, and continuous improvement. The result was that in the long term, the company achieved superior performance compared to its key competitors. Based on this information, what is the nature of its competitive advantage?
a.
Its competitive advantage is absent as human resources cannot be a source of competitive advantage
b.
Its competitive advantage is short-term as other companies are able to copy its HR practices in a shorter period.
c.
Its competitive advantage is durable as other companies will take time to copy its HR practices and culture
d.
Its competitive advantage is non-durable as other companies can quickly copy its HR practices
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