1. What are direct to consumer brands? 2. What are two of the key factors that prevent optometrists from recommending Hubble contact lenses to their patients? 3. Elaborate on how Hubble uses social media marketing to reach it prospects? 4. Should Hubble contact lenses market lenses with higher powers, and that correct astigmatism.? Please briefly discuss two pros and two cons. 5. Identify two of the advantages other leading contact lens makers like Johnson and Johnson and Alcon Laboratories have over Hubble Contact lenses