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1. What are the components of pricing? What are the psychological aspects of pricing? 2. What is the difference between cost and value? Why is

1. What are the components of pricing? What are the psychological aspects of pricing?

2. What is the difference between cost and value? Why is this important for the negotiation process?

3. What are the elements of price/cost analysis?

4. How much profit is socially acceptable for a selling firm?

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