• 1. What are the customer value, satisfaction, and loyalty, and how can companies deliver them?
• 2. What is the lifetime value of customer?
• 3. How can companies both attract and retain customers?
• 4. How can companies cultivate strong customer relationships?
• 5. How can companies deliver total quality?
• 6. What is database marketing?
• 7. How do consumer characteristics influence buying behavior?
• 8. What major psychological processes influence consumer responses to the marketing program?
• 9. How do consumers make purchasing decisions?
• 10. How do marketers analyze consumer decision making?