Question
1) What are the difference between business-to-consumer (B2C) and business-to-business(B2B) e-commerce? 2) Why business-to-consumer (B2C) less important than business-to-business (B2B) e-commerce and why B2B e-commerce
1) What are the difference between business-to-consumer (B2C) and business-to-business(B2B) e-commerce?
2) Why business-to-consumer (B2C) less important than business-to-business (B2B) e-commerce and why B2B e-commerce is expected to be more profitable and better in the future than B2C e-commerce?
Support with some articles or journal
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
