1. What are the main segmentation criteria that can be applied to... 1. What are the main segmentation criteria that can be applied to explain Volvo's segmentation strategy for its different models? What are their main target segments? 2. How feasible do you think are the segmentation and targeting strategies of Volvo with reference to the segmentation feasibility criteria discussed in the chapter? 3. How do you evaluate Volvo's positioning strategy in terms of its focus on safety? 4. What other segmentation. Targeting and positioning strategies could Volvo implement, particularly in terms of ensuring future growth and competitiveness