1. What are the practical limits of conjoint analysis in terms of variables or types of values for each variable?

2. What types of choice problems are best suited to analysis with conjoint analysis? Which are least well served by conjoint analysis?

3. How would you advise a market researcher to choose among the three types of conjoint methodologies? What are the most important issues to consider, along with each methodology's strengths and weaknesses?

4. How different is conjoint analysis from multiple regression analysis which is basically employing a compositional technique to form a regression variate?

5. Why and when do we conjoint analysis?

6. Enumerate the different stages for developing a conjoint analysis and explain each stage.