1) What are the seven steps in an e-marketing plan?

2) What is the purpose of the marketing opportunity analysis and the segment analysis?

3) What four elements in tier 1 and five elements in tier 2 are devised for e-marketing strategy?

4) What is the purpose of an e-marketing objective-strategy matrix?

5) How do managers use budgeting within the e-marketing planning process?

6) Why do e-marketing plans need an evaluation component?

7) What kinds of questions should a firm ask in developing an e-marketing plan to serve customers in current markets through an online channel?

8) Why is it important for e-marketers to specify not only the task but also the measurable quantity and time frame for accomplishing an objective?

9) Why would the management of American Airlines expect its e-marketers to estimate the financial impact of intangible benefits such as building brand equity through e-mail messages to frequent flyers?

10) What is a Digital Marketing Plan and How To Design It For Your Company or Online Project? Discuss.

TheeCommerce Process How eCommerce Works and How You Can Do It Too

https://blog.shift4shop.com/the-ecommerce-processLinks to an external site.

What is a Digital Marketing Plan and How To Design It For Your Company or Online Project?

https://www.artzstudio.com/2020/05/digital-marketing-plan/Links to an external site.

How to writee an e-commerce marketing plan

https://www.smartinsights.com/digital-marketing-strategy/how-to-write-an-e-commerce-marketing-plan/