Local Lion Coffee Shop Case Study Faith Miller 8: Mikey Kazarm'as 10l13f2019 Starbucks Espresso News Higher Grounds Crossroads Cafe Beans to Brew Wired Scholar Dogwood Cafe Points of Difference Drive-Thru Bottled Beverages - Local Beer Art and Jewelry for Sale Higher Quality Points of Parity Mostly Local - not Starbucks Multiple Product Levels With all this information, the best strategy for positioning their brand would be to target mostly students. While they have lower levels of income, there is a lot of opportunity within this segment. For the majority of their products, their prices are slightly lower than their competitors