Question
1. What common consumer characteristics can be influenced by marketing strategies and online advertisements? I want to increase my popularity! What is the evidence to
1. What common consumer characteristics can be influenced by marketing strategies and online advertisements? I want to increase my popularity! What is the evidence to demonstrate they work?
2. Do users read and click on online ads? What is the evidence to demonstrate they work?
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
