$1.$What customer needs is this industry is satisfying? What assets do small package express operators need to satisfy these needs?

$2.$Why, despite rapid growth, was the air express industry characterized by low returns during much of the $1980$s$?$

$3.$Why did competitive intensity moderate and prices rise during the late $1980$s and much of the $1990$s$?$

$4.$What form do you think the competitive structure of the global small package express industry will take?

$5.$How the nature of the industry's offering change during the late $1990$s and $2000$s$?$ How has this impacted the intensity of competition in the industry?

$6.$Why did DHL enter the industry with the acquisition of Airborne Express in $2003?$ Why did they exit in $2008?$ What does this tell you about the nature of competition in the US small package express industry?

$7.$Why do you think Amazon is expanding its operations in the industry? How big do you think Amazon's ambitions are? What are the implications for FedEx and UPS?

This case allows us to see the evolution of an industry. Using some of the frameworks discussed in the first part of this module.

Pleas try to publish your thoughts by Thursday$-$Friday, so that I can respond by Monday$\mathrm{.}1.$What customer needs is this industry is satisfying? What assets do small package express operators need to satisfy these needs?

$2.$Why, despite rapid growth, was the air express industry characterized by low returns during much of the $1980$s$?$

$3.$Why did competitive intensity moderate and prices rise during the late $1980$s and much of the $1990$s$?$

$4.$What form do you think the competitive structure of the global small package express industry will take?

$5.$How the nature of the industry's offering change during the late $1990$s and $2000$s$?$ How has this impacted the intensity of competition in the industry?

$6.$Why did DHL enter the industry with the acquisition of Airborne Express in $2003?$ Why did they exit in $2008?$ What does this tell you about the nature of competition in the US small package express industry?

$7.$Why do you think Amazon is expanding its operations in the industry? How big do you think Amazon's ambitions are? What are the implications for FedEx and UPS?

This case allows us to see the evolution of an industry. Using some of the frameworks discussed in the first part of this module.

Pleas try to publish your thoughts by Thursday$-$Friday, so that I can respond by Monday.