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1. What did GE do to survive as they have that other companies did not do? 2. What happen in the case of Sears Roebuck?

1. What did GE do to survive as they have that other companies did not do?

2. What happen in the case of Sears Roebuck? What steps should Sears have taken to prevent this outcome?

3. What was GMs failure with Buick?

What could GM have done to improve their Customer Dynamics (CD?)

What CD did Honda recognize and accommodate?

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