Question
1. What do you see as the biggest challenge for Tim Hortons's entry into the Chinese market and why? 2. How can Tim Hortons successfully
1. What do you see as the biggest challenge for Tim Hortons's entry into the Chinese market and why?
2. How can Tim Hortons successfully navigate this challenge to gain a foothold in the Chinese market against growing competition? In other words, what would an entry strategy look like for Tim Hortons if it addresses the challenge you've identified?
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
