1. What effect has e-commerce had on traditional brick-and-mortar stores?

2. Why is the market for m-commerce in North America is maturing much later than in Western Europe and Japan?

3. An average of 74 percent of all online shopping carts are abandoned, representing more than $4 trillion worth of merchandise, why do you think this happens? Have you done this, why? How can online businesses recapture these shoppers?

4. Explore two e-commerce Web sites that you consider to be effective. Which elements, if any, do the two sites have in common? Which elements do you believe contribute to the success of the site?