Question
1. What is a marketing plan and how is it used? 2. Which section of the marketing plan is most important? Why? The least important?
1. What is a marketing plan and how is it used?
2. Which section of the marketing plan is most important? Why? The least important?
3. What is the purpose of scenario planning?
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
