Question
1. What is GRP? 2. How is Market Share determined? 3. What is Integrated Marketing Communications (IMC)? 4. What are basic differences between cognitive, comparative,
1.
What is GRP?
2.
How is Market Share determined?
3.
What is Integrated Marketing Communications (IMC)?
4.
What are basic differences between cognitive, comparative, emotional, fear appeal, subliminal, image and endorsement ads?
5.
What is Search Engine Optimization (SEO)? How can it help your website?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
