1. What is meant by Profit Margin? What effect do the Profit Margin figures have on the company's long term and/or short-term performance? 2. What is measured in a Price/Earnings ratio? How does the company's P/E ratio compare to its competitors? What does a high P/E ratio mean in terms of value and expectations? 3. What impact does the condition of the economy have on the products/services and dividends of the company and its competitors? 4. Based on your research, would you invest in this company? Would you invest in a competitor of this company? Explain why or why not