1. What is NOT an advantage of creating a customer journey map?

2. Charles is pulling whatever data he can find in his company in preparation of building a customer journey map. He found some subjective data, like customer satisfaction of the company. Which of the following provided him with this information?

3. Sienna is a new marketing manager for a small company. She needs to understand who her customer is, but the company does not have much data. Which action should she take first?

4. What is the first step you would take when mapping out your customer's journey?

5. Your job as the facilitator in leading a journey mapping workshop is to keep the conversation squarely focused on the customer. Which of the following identifies the "I" statements from the customer perspective?