Question
1) What is Starbucks loyalty program? 2) From a consumer perspective, why is the loyalty program a marketing advantage for the company? 3) What is
1) What is Starbucks loyalty program?
2) From a consumer perspective, why is the loyalty program a marketing advantage for the company?
3) What is one unique thing that loyalty program would add to make it better?
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Introduction to Hospitality
Authors: John R. Walker
6th edition
013281465X, 978-0132814652
