Question
1. What is SWOT analysis? Do SWOT analysis for Tim Horton's, Canada. 2. Define the different generation like Baby Boomers to Z Generation. Explain their
1. What is SWOT analysis? Do SWOT analysis for Tim Horton's, Canada.
2. Define the different generation like Baby Boomers to Z Generation. Explain their different demand patterns which vary generation to generation.
3. Being a marketer, why it is important to consider the marketing environment? Name and briefly explain the different marketing Environment, which we discussed today.
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
