1) What is the core service of the Cincinnati Reds, a major league baseball team?

a.a way for people to spend time with their family

b.the experience

c.the ball game

d.the TV coverage of the games

2) Procter & Gamble determined that its Thermacare Heat Wrap was underperforming and lacked a desired level of growth potential, so it decided to sell the brand. In what phase of the product life cycle was Thermacare Heat Wrap?

a.growth

b.failure

c.decline

d.maturity

3) Marketers try to figure out what __________ want and then they try to figure out how to provide it and make money doing so.

a.customers

b.companies

c.advertisers

d.business owners

5) __________and __________ are the central players in the marketing exchange.

a.Context, customer

b.Collaborator, competitor

c.Context, company

d.Customer, company

5) An estimated _____ of a typical firm's value is determined by intangible assets, including its brand names.

a.50%

b.25%

c.75%

d.33%