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1. What is the decision facing Nature on Tap? 2. What factors are important in understanding this decision situation? 3. What are the possible alternatives?

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1. What is the decision facing Nature on Tap? 2. What factors are important in understanding this decision situation? 3. What are the possible alternatives? Fully describe at least two. Consider new products and innovations that this company might pursue. How can continue to maintain their market share? 4. Pretend you are the marketing manager at Nature on Tap. What decision(s) do you recommend? 5. What are some ways to implement your recommendation

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