1. what is the market-share variance fore 2020? 2. what is the market-sizw variance for 2020

Alabama Smoked Chicken is competition to Kentucky Fried Chicken and other fast- food outlets. They entered the Victoria marketplace 8 years ago and have had a steady increase in the market share. For 2020, Alabama Smoked Chicken projected that they would achieve a 10 percent market share of the fast-food market in Victoria. Based on Statistics Canada data, the number of fast-food meals served within the Greater Victoria region was projected to increase to 3,650,000 meals in 2020. In March 2020 the Covid pandemic hit and many restaurants and fast-food outlets were required to close or reduce dining meals, and soon only take-out meals were occurring. Alabama Smoked Chicken continued to sell chicken meals, but soon discovered that the majority of orders were for large family bucket meals. Alabama Smoked Chicken had originally budgeted to have an average contribution margin of $8 per fast-food meal that they served. Because of the increase of family bucket meals, their actual contribution margin per average fast-food meal increased to $15 per meal. They stayed open throughout the pandemic and also started to use delivery services such as Door-dash and Uber Eats to deliver food. Because of this service, Alabama Smoked Chicken's market share increased to 14 percent. However, because of Covid, the total number of fast-food meals served in Greater Victoria in 2020 fell to 2,550,000 meals