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1. What is the media cost of each of the three campaigns? Local News Program: 0 $370,000 0 $400,000 0$420,000 0 $380,000 Sitcom $270,000 0

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1. What is the media cost of each of the three campaigns? Local News Program: 0 $370,000 0 $400,000 0$420,000 0 $380,000 Sitcom $270,000 0 $250,000 0 $280,000 0 $310,000 Talk Show: 0 $155,000 0 $135,000 0 $150,000 0 $175,000 2. What is the reach of each of the three TV campaigns? Local News Program: 17,714 0 17,727 0 17,735 17,777 Sitcom: 011,626 011,662 011,688 0 11,674 Talk Show: 07,662 7,464 7,644 7410 3. What are the impressions of each of the three TV campaigns? Local News Program: 88,764 0 88.630 0 88,645 0 88,635 Sitcom 96,297 95,198 0 93.982 93,296 Talk Show 74,368 76,832 074,640 76,438 4. What is the revenue per ad dollar of each of the three TV campaigns? Local News Program: 0 $13 0 $14 0 $16 0$12 Sitcom: 0 $15 0$18 0 $14 0 $16 Talk Show 0$11 0 $9 $12 O$10 5. You also explained to Grazyna the example of a company that generates $1,000 for every $500 invested in a TV campaign has a revenue per ad dollar of 2. If it generates $10,000 for every $1,000 invested in another TV campaign

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