1. What is the primary philosophy underlying exemplary service in organizations? A) Employee satisfaction B) Product innovation C) Understanding and fulfilling customer needs D) Maximizing profits 2. According to the text, which of the following is NOT considered one of the "four Ps" of marketing? A) Products B) Promotion C) Place D) Performance 3. What is emphasized as crucial for the successful implementation of the marketing concept throughout an organization? A) Specialized training for all employees B) High-paid consultants C) Instilling a customer-first approach in every part of the organization D) Earning a degree in marketing 4. In a service-based business, what is a significant factor that takes on more importance compared to product-based businesses? A) Packaging B) Trust C) Quantity D) Advertising 5. Which of the following is NOT one of the "four Is of Services" discussed in the text? A) Inconsistency B) Intangibility C) Inventory D) Innovation