1. what is the purpose of the Competition Act of Canada? Using the example of Microsoft, or another company, explain the problem (s) associated with enforcing the Sherman Act. In other words, what are the issues related to defining a Monopoly

2. (a) what is the relationship between lifestyles and psychographics?

(b) what is a good mission statement? In answering this question, make references to marketing myopia

3. what is a strategic business unit? Using an example, explain how The BCG approach to SBU analysis can be used to assess the viability of different products within a country's portfolio of products