1. What is the strategic issue(s) that McDonald's needs to address? 2. What are McDonald's' core competencies? 3. What is McDonald's' business model? How does McDonald's make money? 4. Which trends in McDonald's' external environment are likely to have the greatest impact on the company's ability to sustain a competitive advantage? 5. What is McDonald's' strategy? Has it changed over the last few decades, and if so, how? 6. How should Easterbrook adapt the organizational structure of McDonald's to achieve his strategic plan