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1. What kind of marketing research does Shoppers Drug Mart use? 2. What are some of the marketing environment challenges for Shoppers Drug Mart in
1. What kind of marketing research does Shoppers Drug Mart use? 2. What are some of the marketing environment challenges for Shoppers Drug Mart in collecting marketing information? 3. What kinds of roles are there in Shoppers Drug Mart's marketing information system? Here is the link for the video https://www.youtube.com/watch?v=MZuZHqLpK7U
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Managing Controlling and Improving Quality
Authors: Douglas C. Montgomery, Cheryl L. Jennings, Michele E. Pfund
1st edition
