(1) What specific actions would you recommend that could help Apple reduce cost or increase investment (e.g., new stores, merger & acquisition in supply chains, R&D, advertising)? (2) To increase revenue, how do you think Apple should allocate its resources among its products? What product(s) has a large market share, or shows stronger growth (based on a growth-share matrix)? Any new product/service ideas for Apple to continue to grow?