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1. What the elements of the promotional mix and how is each used by the marketer? 2. When is personal selling an appropriate approach

1. What the elements of the promotional mix and how is each used by the marketer? 2. When is personal selling

1. What the elements of the promotional mix and how is each used by the marketer? 2. When is personal selling an appropriate approach to use in marketing? Explain. 3. Explain the differences between advertising and public relations. 4. Describe an ad you saw recently that got your attention. Why do you think it worked?

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