1. What type of management control system would benefit Amazon in achieving their operation goals across the world? How might your operational budgets need to be different based on culture in USA vs. Germany vs. Taiwan vs. Lithuania?

2. You are hired to help Amazon with their global strategy formulation, which they need to complete in the next 5 years with at least 6% return. Given the capital investments summaries below, what project should Amazon undertake and why? What are some of the limitations of the analysis you should consider in your answer

	payback period	Return on investment	Present value	Interest rate of return
Germany	4.5 years	.03	.01	.085
Lithuania	18 months	.10	1.7	.05
Taiwaneses distributor	7 years	.059	-2.1	.045

3. Regarding global performance evaluation, Amazon prefers to use the Balanced Scorecard method. Fill in the table below. Why would this evaluation method be important for a globalized company like Amazon?

How do we look to shareholders? Financial Perspective Goals: Measures: How do customers see us? Customer Perspective Goals: Measures: At what must we excel? Internal Business Perspective Goals: Measures: Vision and Strategy Innovation and Learning Perspective Goals: Measures: Can we continue to improve and create value