1. What type of partnerships and alliances should your company consider? (ULTA Beauty) Describe at least one alliance and one partnership that your company should consider. Identify the other companies and explain what your case company would gain from these relationships. 2. Use the business model canvas to explain the logic of ULTA beauty business. write a brief explanation of Ulta beauty. , 3. complete the business model canvas for ulta beauty business and explain what the business model canvas tells. What issues did it identify? explain what issues the canvas helped me identify. 4. What three were the most relevant to strategy?

5. You are a rising executive at Hormel Foods. (The people who make SPAM - https://www.hormelfoods.com/). Its February 2021 and your company has announced that they have purchased Planter's Peanuts from Kraft Heinz. https://www.cnbc.com/2021/02/11/kraft-heinz-sells-nuts-business-including-planters-to- hormel-for-3point35-billion.html " The acquisition included brands such as Planters, Nut-rition, Planters Cheez Balls and Corn Nuts, as well as three production facilities." https://www.fooddive.com/news/kraft-heinz-in-talks-to-sell-planters-to-hormel-for-about-3b-wsj-reports/594390/ (Good article.) Planters has tried to refresh the brand ahead of the sale - https://www.marketingdive.com/news/planters-cleans-up-mr-peanut-in-brand-refresh-ahead- of-sale-to-hormel/600589/ Your job is to get the brand moving, increase sales, increase margins and find new opportunities. 1. Build your team - what skill sets do you need on the Planter's team? 2. What information do you need about peanuts, the industry and consumer's attitudes toward peanuts? 3. Based on the links, layout what activities your team will take and what are the likely options ulta beauty will pursue.