1) What value does Farfetch create for its sellers and buyers? In your response, elaborate on the following:
a) Consumer analysis: Is the customer value proposition relevant, resonant, and realistic to consumers? (5 marks)
b) Competitive analysis: Is the customer value proposition distinctive and defendable? (5 marks)
c) Company analysis: Is it feasible for Farfetch to deliver this value proposition? (5 marks)
2) Thinking of luxury brands and why consumers buy these brands, answer the following set of questions:
a) How does the physical retail experience help luxury brands build their brands? (10 marks)
b) How does a digital retail experience jeopardize the relationship between brands and their consumers? (10 marks)
3) Why had digital transformation been so difficult for luxury brands and why have they been slow to adopt digital channels? (5 marks)
4) a) Which type of brands are more/less likely to become Marketplace sellers? Why? (5 marks)
b) Which type of brands are more/less likely to become Farfetch Platform Solutions (FPS) clients? Why? (5 marks)
5) Which of Farfetch's two major business lines provides a more attractive growth path: Farfetch Marketplace or Farfetch Platform Solutions (FPS)? Be specific. (25 marks