$1.$ What were the causes of the sales decrease at Westridge?

$2.$ What are some of the key activities that account managers at Westridge are responsible for?

$3.$ Which of the sales management approaches $($preview from Chapter $8)$ would you recommend? Why? Or would you create a different approach than the ones they listed? State your rationale for your recommendation$\mathrm{.}1.$ What were the causes of the sales decrease at Westridge?

$2.$ What are some of the key activities that account managers at Westridge are responsible for?

$3.$ Which of the sales management approaches $($preview from Chapter $8)$ would you recommend? Why? Or would you create a different approach than the ones they listed? State your rationale for your recommendation.