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1. What were the major factors influencing the pricing strategy for Ariel, as discussed in the case? 2. To maintain or increase the market for

1. What were the major factors influencing the pricing strategy for Ariel, as discussed in the case?

2. To maintain or increase the market for Omo, what should Unilever South Africa do? Increase, decrease or do nothing?

3. Recommend an overall product, segmentation, target, positioning, and promotion and distribution strategies for Omo?

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