1. What would you characterize China's market for online search and related services?

2. Why was Google initially attracted to China? What changed its perspective?

3.Should companies like Google conform to the Chinese government's expectation regarding privacy, censorship, and distribution of information?

4. What advantages does Baidu have over Google in Chinese in the Chinese marketplace? How might Google overcome those advantages?

Brief Interactive Case 3.1, page 392-396

Reference:

Luthans, F, and Doh, J. P. (2015). International management: Culture, strategy, and behavior (9th ed.). Boston: McGraw-Hill Irwin. ISBN 978-0-07-7862442