1. When a company makes a product or service internationally, it must formulate a number of business decisions called

a. marketing mix

b. marketing goals

c. marketing strategies

d. marketing branding

2. In an international skills inventory, tolerance and sensitivity to others is called

a. adaptation skills

b. coping skills

c. work effectiveness skills

d. intercultural communications skills

3. Which of the following theories helps marketers understand the behaviour of consumers when it comes to needs?

a. Thorndykes theory

b. Maslows hierarchy

c. Notmans emotional theory

d. Wilsons rational theory

4. Translation services, interest charges, metric labelling requirements, and local taxes are part of

a. retail value

b. hidden costs

c. the exporters fee

d. the importers fee

5. In which of the following types of investment does an investor buy a share of a foreign company without a controlling interest in that company?

a. private-sector

b. portfolio

c. public-sector

d. foreign direct

6. A bank document assuring that a business has enough funds on deposit to cover an international transaction is called a

a. bank draft

b. letter of credit

c. money order

d. line of credit

7. When a multinational company (MNC) seeks total integration of its global operations, it is

a. ethnocentric

b. polycentric

c. geocentric

d. regiocentric

8. The rules of correct or appropriate behaviour when meeting with officials or business people are called

a. manners

b. common sense

c. guidelines

d. protocol

9. Which of the following is a particular challenge for a global company?

a. maintaining quality product standards throughout the companys facilities

b. saving on raw materials and labour

c. ability to market a product worldwide

d. worldwide access to knowledge and ideas

10. Political risk can take the form of which of the following?

a. financial gain

b. increased market share

c. technical breakdown

d. all of the above

11. The process of using natural resources, materials, or finished products to satisfy human wants or needs is called.... (Standard I-International Business Vocabulary and Definitions)

a. Export

b. Consumption

c. Resources

d. Trade

12. What is the U.S.'s main export?

a. Horses

b. Cotton

c. Meat

d. Cars