Question
1. When developing marketing strategies, you need to be aware of your business' capabilities and resources. What do you need to consider for each of
1.When developing marketing strategies, you need to be aware of your business' capabilities and resources. What do you need to consider for each of the following aspects?
Communication capabilities
E-business capacity
Equipment capacity
Financial resources
Hours of operation
Human resources
Staff skill levels
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
