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1. When it comes to setting prices, companies have a variety of pricing approaches to utilize. 2. Consider the following pricing approaches/strategies: Skimming price strategy
1. When it comes to setting prices, companies have a variety of pricing approaches to utilize. 2. Consider the following pricing approaches/strategies: Skimming price strategy Penetration pricing strategy Everyday low prices Cost-plus pricing Markup Markdowns Odd-even pricing Prestige pricing Price lining Demand backward pricing Leader pricing Sealed bid pricing Online auction Forward auction Reverse auction Going rate pricing Price bundling Captive pricing Product mix pricing Two-part pricing Payment pricing Promotional pricing Price discrimination Price adjustments Quantity discounts Trade allowances 3. Search online shopping websites to find examples of at least five (5) of the pricing approaches used above. 4. Create a post in the shared discussion board and include the following: a. Identify the product and website and the pricing approach/strategy that it utilizes. b. Provide a link to the website showing this strategy and provide a brief description of how this strategy is used. c. Do you feel that their chosen strategy is effective? d. If you were the marketing manager, what other pricing strategies would you recommend? 5. We will share these to a discussion board (so that classmates can see your examples), but you are not required to respond. You will need to post your examples before you will be able to see your classmates)
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