1. Which of the following "functions" is not consistent with the concept of total brand equity?

Group of answer choices

A. "brand awareness" x 'brand image"

B. "number of fans" - "average brand image"

C. sum of all fan's image of the brand

D. "number of fans" x "average brand image"

2. Which of the following best represents brand image?

Group of answer choices

A. cumulative influence of the positive associations the fan has with the brand

B. cumulative influence of the positive and negative associations the fan has with the brand

3. A key objective of branding is for fans to experience intense positive feelings when they see or hear something that includes a brand's name, logo, marks, or colors.

Group of answer choices

A. True

B. False

4. For an individual fan, brand equity is essentially that fan's perception of the brand's image.

Group of answer choices

A. True

B. False