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how did you find total market size for lighter fluid in CA (3,620,833) using those numbers? JS US Market Size for BBQ $4,350,000,000 Total Population

how did you find total market size for lighter fluid in CA (3,620,833) using those numbers?

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JS US Market Size for BBQ $4,350,000,000 Total Population 94,372,727 Average ppl per HH 2.54 Total HH 37,154,617 Charcoal Briquettes (tons) 790,000 Tons Charcoal Briquettes (ibs) 1,580,000,000 Pounds . # of Lighting Fluid Sold 32,916,667 Units % of HH w/ Charcoal Grills 83% # of HH w/ Charcoal Grills 30,838,332 % of HH w/ Charcoal Grills & Gas 54% Tons Per HH 0.026 Ibs per HH 51.23 # of Fires Started per 4 ibs of Charcoal 13 Estimated # of Lighter Fluid Needed Per HH 1 California California Population 10,381,000 % of US 11% Average ppl per HH 2.54 Total HH 4,087,008 # of HH w/ Charcoal Grills 3,392,217 Total Market Size For Lighter Fluid In CA (1) 3,620,833 Penetration Rate for Julie 5% Total Unit Sold in Year 1 (2) 181,042

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