1) Which of the following pieces of information is found inscanner data?

a.customer's willingness to pay

b.price of competing products

c.the quantities bought

d.product characteristic that attracted the buyer

2) What does it mean for demand to be unitary?

a.Prices go up or down, but revenues remain about the same.

b.Prices and revenue change unpredictably.

c.There is never a change in price or revenue.

d.Prices remain the same, but revenues go up and down.

3) Young adults are most likely to be interested in which of the following?

a.music technologies

b.travel

c.health care options

d.diapers

4) ABC Co.wants to grow through innovation. It has modified several of its products and developed two new products for its customers.Which strategy is ABC Co. using?

a.diversification

b.product development

c.market penetration

d.market development