Question
Are any products really immune to the product lifecycle? What is the downside of not introducing new products into the market? Does this vary by
Are any products really immune to the product lifecycle?
What is the downside of not introducing new products into the market?
Does this vary by industry?
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
