#1 Which of the following statements about advertising is true ?

A) Advertising is personal communication from an identifies sponsor using the mass media.

B) Consumers perceive advertising as always having a high level of credibility

C) Advertising can be used to establish and reinforce a distinctive brand identity.

D) Advertising tends to be comparatively inexpensive

E) Advertising always relies on factual information

#2 Every point of contact a company or brand has with a consumer is called a(n) ?

A) Touchpoint

B) Channel

C) Promotion

D) Integration

E) Feedback