1 Which one is wrong in regard to conditions needed for successful branding A Easy to identify B Regardless the cost attract potential customers C Widely available D Provide optimum value for the price 2 Ideally, a brand name should have the following features EXCEPT one A Does not require availability B Short and simple C Non offensive or negative D Pronounceable in only one way 3 Why is Intellectual Property protection important A Most companies are overzealous about this issue It is not an important thing B Companies make sure their competitors do not find where they produce their products C Companies acquire how to know after lengthy and costly research development, and new inventions or product developments give companies D Companies want to hassle their competition with lawsuits 4 Which of the below is the correct list of online promotions A Tv, billboards, social media and emails B Internet, emails, tv and flyers C Social media, company website, emails and online newsletters D Social media, company website, emails and billboards 5 The marketing mix is moving from 4Ps to 4Es, which of the below is the correct match between 4Ps and 4Es A Product Everyplace Place Experience Price Exchange Promotion Evangelism B Product Experience Place Everyplace Price Evangelism Promotion Exchange C Product Experience Place Everyplace Price Exchange Promotion Evangelism D Product Evangelisms Place Everyplace Price Exchange Promotion Experience 6 Which of the below are NOT elements of culture A Language and religion B Attitudes and Aesthetics C Sports and Leisures D Values and Beliefs 7 Family is the most important social institution Which of the below is NOT a family pattern Question 7 options A Nuclear family B Extended family C Patriarchal family D Dominant family 8 According to Hofstede's Cultural Typology, which if the below country is NOT considered collectivist A China B Japon C USA D Russia 9 We have briefly revived the Mode of Entry in international markets Which of them is not FDI (Foreign Direct Investment) A Export B Greenfield C Join venture D Licencing 10 Apple products are standardized for the entire globe Yet, Apple still adapts some aspects of its service in international markets Does Apple adjust which of the below features to the feathers market A Marketing and Electrical Adapters B Packaging C Product design D All of them 11 When the U S based company, Donkin' Donuts, opened stores in Brazil, it soon learned that a marketing campaign designed to sell breakfast foods would not work Dunkin' Donuts discovered that Brazilians rarely eat breakfast What the marketing company should have done before designing to advertise and sell breakfast foods (Min 3 paragraphs)

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1. Which one is wrong in regard to conditions needed for successful branding? A Easy to identify. B Regardless the cost attract potential customers C

1. Which one is wrong in regard to conditions needed for successful branding?

A	Easy to identify.
B	Regardless the cost attract potential customers
C	Widely available.
D	Provide optimum value for the price.

2. Ideally, a brand name should have the following features EXCEPT one.

A	Does not require availability.
B	Short and simple
C	Non-offensive or negative.
D	Pronounceable in only one way.

3. Why is Intellectual Property protection important?

A	Most companies are overzealous about this issue. It is not an important thing.
B	Companies make sure their competitors do not find where they produce their products.
C	Companies acquire how to know after lengthy and costly research development, and new inventions or product developments give companies.
D	Companies want to hassle their competition with lawsuits.

4. Which of the below is the correct list of online promotions.

A	Tv, billboards, social media and emails.
B	Internet, emails, tv and flyers.
C	Social media, company website, emails and online newsletters.
D	Social media, company website, emails and billboards.

5. The marketing mix is moving from 4Ps to 4Es, which of the below is the correct match between 4Ps and 4Es.

A	Product -> Everyplace; Place -> Experience; Price-> Exchange; Promotion -> Evangelism.
B	Product -> Experience; Place -> Everyplace; Price-> Evangelism; Promotion -> Exchange.
C	Product -> Experience; Place -> Everyplace; Price-> Exchange; Promotion -> Evangelism.
D	Product -> Evangelisms; Place -> Everyplace; Price-> Exchange; Promotion -> Experience.

6. Which of the below are NOT elements of culture?

A	Language and religion.
B	Attitudes and Aesthetics.
C	Sports and Leisures
D	Values and Beliefs.

7. Family is the most important social institution. Which of the below is NOT a family pattern.

Question 7 options:

A	Nuclear family.
B	Extended family.
C	Patriarchal family.
D	Dominant family.

8. According to Hofstede's Cultural Typology, which if the below country is NOT considered collectivist?

A	China
B	Japon
C	USA
D	Russia

9. We have briefly revived the Mode of Entry in international markets. Which of them is not FDI (Foreign Direct Investment)

A	Export
B	Greenfield
C	Join-venture
D	Licencing

10. Apple products are standardized for the entire globe. Yet, Apple still adapts some aspects of its service in international markets. Does Apple adjust which of the below features to the feathers market?

A	Marketing and Electrical Adapters
B	Packaging
C	Product design.
D	All of them.

11. When the U.S.-based company, Donkin' Donuts, opened stores in Brazil, it soon learned that a marketing campaign designed to sell breakfast foods would not work. Dunkin' Donuts discovered that Brazilians rarely eat breakfast.

What the marketing company should have done before designing to advertise and sell breakfast foods? (Min. 3 paragraphs)