$1)$ Who are your customers?$2)$ What value do you provide your customers $($e$.$g$.,$ product, service, experience, status$)?3)$ How are you building a differential advantage relative to competitors for these customers?$4)$ What value do you earn from your customers due to this differential advantage $($sales$,$ profits, referrals$)?5)$ How will you sustain this differential advantage into the future?